Work
Building user-centric solutions
by uncovering human insights
ROLE: UX Research Lead at Away
TEAM: UX + Digital Product
SKILLS: usability testing, interviews, journey mapping, prototyping, AB testing, UX benchmark
THE CHALLENGE
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As the UX Research Lead at Away, I surface meaningful user insights to inform and build a functional and accessible digital experience with my team. I partner closely with our UX designers, product managers and e-commerce team to surface research opportunities and bridge the gap between our products and customers.
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THE STORY
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Through prototype ideation, usability testing, interviews and AB tests, I bring the team closer to our customers with informative and insightful research at each stage of the product cycle.
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Once a year, I also lead the UX Benchmark study to evaluate the progression of Away's site experience, in order to better understand areas for improvement throughout the shopping journey.
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THE IMPACT
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From the research I've led, the insights have informed critical site enhancement and driven multiple digital initiatives forward, such as the redesigned product page, comparison feature, and add to cart modal, to provide a more comprehensive product education experience for our customers, and inspire them to travel more.
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If you'd like to learn more, you can reach me here.
ROLE: Brand & Insights Consultant at C Space
CLIENT: Google Brand Studio
SKILLS: Survey, diary studies, interviews
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THE CHALLENGE
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At C Space, my team and I partnered with Google to understand the cultural sentiments at the intersection of human and tech - and how Google can design the future by creating accessible experiences for everyone.
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We partnered with Google's Brand Studio & Insights Lab to surface insights on important topics like belonging & inclusion, digital culture and online safety.
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THE STORY
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Our team was dedicated to asking the important questions of today, such as if algorithms can be racist, how teens define fun, and what privacy really means to users, to inspire user-centric products of tomorrow.
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Through surveys, diary studies and interviews with users, we helped unearth the nuanced sentiments about the future of tech.
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THE IMPACT
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Our work has been circulated within the broader Google organization, and informed Google's Year in Search campaign, Help Kids be Internet Awesome initiative, Google Maps' Explore feature and much more.
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If you'd like to learn more, you can reach me here.
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INTERNSHIPS & PERSONAL PROJECTS
INTERNSHIP BANK OF AMERICA
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Sheryl Sandberg said "lean in", but why are women investing less than men?
INTERNSHIP CHEVRON
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What makes California the leader in renewable energy?
SCHOOL ENTREPRENEURSHIP
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How much would it take to build a yoga studio in Cambridge?
INTERNSHIP SURVIVORNET
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What can cancer survivors teach us about building empathy and trust in medical advice?
SCHOOL PAYTRONIX
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Where do students and young Millennials order, spend and eat?
SCHOOL DATA SCIENCE
How can we use data to challenge biases and tell the unspoken truth of campus sexual violence?